2020 Social Media Trends, part 1: Nano and Micro-Influencers

Today we start a series of posts about 2020 Social Media trends which we believe will help you with your strategies for the coming months ahead. One of the first trends in the new 2020 is working with NANO & MICRO -INFLUENCERS. We all know that influencers have been around for a while and are an important part of the social media world. "However, many types of influencers are no longer trusted by consumers. Big influencers are not only expensive for brands, they no longer have the impact that they used to because they are seen as disingenuous. In fact, 61% of consumers will trust the recommendations of friends and family over celebrity endorsements because they are more likely, to be honest." - said Joanna Carter is a Digital Marketing Executive and the Blog Editor. Nano-influencers and micro-influencers are taking the marketing world by storm. They have a usually smaller following but very trusted communities. They are great at producing unique content & original concepts to connect with their trusted followers. Their engagement rate tends to be higher too and working with them will not break your budget. We love how Magdel Steyn, Owner at MSMedia and Movers & Shakers Group talks about influencers: "Influencer marketing" became a huge trend in the last few years, and we have seen a shift towards micro-influencers and now to nano-influencers. Personally, the term "influencer" is misleading with every second person now being an influencer. Therefore, my advice is to make sure one identifies 'Conversation Starters' as engagement and the conversations around a post topic are me important than any amount of followers or likes." ✔ So how about learning more about what can be done for your brand and how to find and work with Conversation Starters TODAY. Get in touch with us now! E: info(at)travelopulentbox.com WhatsApp: + 27 (0) 790 94 28 48 ✔